Pita Pit founder, Nelson Lang, rolled the very first pita in 1995, in Kingston, Ontario, Canada, with a vision to provide a healthy alternative to fast food restaurants. The success of this “fresh thinking” concept led to its franchising across Canada starting in 1997, followed by the United States in 1999. Pita Pit USA, Inc. was later created in 2005, and is headquartered in Coeur d’Alene, Idaho. The accolades began rolling in for Pita Pit in 2007, when it was recognized by being ranked on the Entrepreneur Magazine Franchise 500 and Inc. 5000 lists. Today, there are over 210 Pita Pit restaurants in 43 states throughout the United States, and the Pita Pit Brand is truly going global.